Product and UX designer focused on reducing friction and making complex systems easier to understand
I design digital experiences shaped by 20 years of storytelling in television, where clarity and pacing drive decisions.
My approach to product design:
Complexity is made usable
Tradeoffs matter more than polish
Structure and hierarchy shape outcomes
Selected work
goPay - Rewards integrated at the point of payment
Tap-to-pay wallet that removes decision friction by integrating rewards into the payment moment.
Key Idea: Bring rewards into the payment moment to eliminate decisions at checkout
Selected work
Wave Power Communication System
Communication system that turns complex ocean energy research into clear, scannable narratives without sacrificing credibility.
Key Idea: Structure complex research into a five-panel narrative that can be understood within seconds
About:
I design systems that make complex information clear and actionable.
My work combines product thinking, communication design, and storytelling to help people understand and decide quickly.
Before moving into UX and communication design, I spent over a decade as a professional film and television editor, shaping complex narratives for broadcast audiences.That experience developed a strong foundation in structure, pacing, and clarity, while working closely with directors, producers, and writers to balance competing priorities and deliver under tight timelines and constraints.
I’m focused on applying this approach to products and communication platforms where clarity, speed, and decision-making
Contact
UX designer with a background in film and television editing, specializing in clear, decision-driven product experiences.
Open to full-time and freelance opportunities.